Management
and Board

The expertise to innovate Leadership team

Heading up Terranueva and its innovative technology-based approach to cannabis production is a group of seasoned leaders with the management and entrepreneurial skills needed to successfully guide the company forward. Together, our executive team fields an outstanding combination of expertise and experience acquired in sectors ranging from pharmaceuticals to mining to aeronautics. With knowledge that runs the gamut from process automation and technology integration to product development and quality assurance, the members of our team possess a sound track record and a wealth of experience providing a solid foundation for success in the fast-growing cannabis industry..

Leadership team

Pierre Ayotte
Francisco Perez Junior
Pierre Monet
J. Rafael Percopo
Louis Doyle
Maxime Bastien
André Michel

Pierre Ayotte

President and CEO

A flight test engineer with a background in mechanical engineering, Pierre Ayotte is a passionate entrepreneur with more than 40 years of experience in the aeronautical industry. His extensive expertise in engineering and operations management, business development, and corporate management will serve Terranueva well.

An ardent advocate of smart manufacturing, he is bringing his industry 4.0 expertise into play in shaping Terranueva’s approach to cannabis production. Mr. Ayotte has also successfully led corporate recovery and turnaround efforts at a number of businesses, including Mechachrome Canada, DCM Aerospace, and a GE plant in Mirabel, Quebec.

Francisco Perez Junior

Chief Operating Officer (COO)

Francisco Perez Junior, the founder and COO of Terranueva, brings 15 years of experience in operations management to the company, including specialized expertise in policy integration, certification, and technology integration.

A programmer analyst by training, Mr. Perez Junior has a solid grounding in preventive management techniques, which he has used throughout his career to tackle issues affecting operational fluidity. He also acquired valuable experience in human resources, logistics management (shipping, customs clearance, support), and administration.

Pierre Monet

Chief Financial Officer (CFO)

Pierre Monet, Chief Financial Officer at Terranueva, is a chartered professional accountant (CPA) and certified administrator (ASC) with over 30 years of experience with 20 years in public companies.

A graduate of Montreal’s HEC, he has acquired a solid track record in financing, acquisitions, and restructuring. Mr. Monet has honed his leadership skills in various management positions over the course of his extensive career, including President of Malaga Inc., CFO at Pershimco Resources Inc., Dynacor Gold Mines, and Avestor LLC, VP Finance at Alliance Forest Products, and VP Finance, Administration and Treasury at Iron Ore Company (IOC).

J. Rafael Percopo

Chief Quality Officer (CQO)

J. Rafael Percopo draws upon his nearly quarter-century in the generic pharmaceutical industry to oversee quality assurance and certification at Terranueva. His QA experience leaves him eminently qualified to ensure best practices are implemented at Terranueva, and to direct product development at the clinical trial phase.

In addition, the Concordia University chemistry graduate has acquired valuable skills in workforce training and development. Mr. Percopo has held several key positions in the course of his career, including Pilot Plant Manager at Pharmascience’s scientific affairs division and Production Director at Odan Laboratories and Pangeo Pharma. He has also worked in quality assurance, validation, and engineering at a number of other companies.

Louis Doyle

Chief Compliance Officer (CCO)

Louis Doyle is an executive with over 30 years of experience focused primarily in capital markets with in-depth expertise in business strategy and operational management, including business development, marketing, listing and problem-solving skills. He provides advisory services to private companies aiming at a stock exchange listing. He is currently the Executive Director of Québec Bourse, an association regrouping Québec based listed companies and other markets stakeholders.

Mr. Doyle is also a Director of Abitibi Royalties Inc., a company listed on TSX Venture. Between October 1, 2001 and December 4, 2015 was the Vice-President, Montréal of the TSX Venture Exchange. As such, I was responsible for business development and listing activities in the Province of Québec and Atlantic Canada. Until leaving the Exchange, Louis was chairman of TSX Venture Listing Committee (the exchange committee responsible for the approval of new listing applications) and was member of the Policy committee. Also led the nationwide TSX Venture Mentorship program (a series of workshops and seminars).

Maxime Bastien

Chief Scientific Officer

Mr. Bastien has worked for 17 years in plant research in academia. Over the years his work has focused on phytopathology, genetics, molecular biology, high throughput sequencing technologies, genomics, and the synthesis of volatile compounds in plants.

His research experience will be used in the deployment of R & D activities at Terranueva. Mr. Bastien obtained a master's degree in plant biology in 2004 from Laval University and a PhD in plant biology in 2013 from the same university.

André Michel

Technical Advisor

Mr. Michel graduated from Laval University in 1984. He has 34 years of experience in industrial automation, with 25 years in the pharmaceutical industry. He has provided guidance and managed automation projects for most of the major Fortune 500 pharmaceutical companies in the USA, Canada, and Europe.

His most recent work has been focused on optimizing manufacturing performance using the most recent technologies to achieve a complete connected and smart enterprise.

Experienced as well as visionary Our board of directors

We have many well-known faces from the business community on our board of directors. Their experience, expertise and vision add incomparable value to our company and its growth potential.

Board of directors

Pierre Ayotte

A flight test engineer with a background in mechanical engineering, Pierre Ayotte is a passionate entrepreneur with more than 40 years of experience in the aeronautical industry. His extensive expertise in engineering and operations management, business development, and corporate management will serve Terranueva well.

An ardent advocate of smart manufacturing, he is bringing his industry 4.0 expertise into play in shaping Terranueva’s approach to cannabis production. Mr. Ayotte has also successfully led corporate recovery and turnaround efforts at a number of businesses, including Mechachrome Canada, DCM Aerospace, and a GE plant in Mirabel, Quebec.

Sylvain Aird

Sylvain Aird is a seasoned law practitioner who has been acting as legal counsel for almost 25 years of which the last 13 years have been at Boralex Inc., a TSX listed company and a renewable energy company present in both North America and Europe. From September June 2012 to June 2017, Mr. Aird held the position of Vice-President, Europe, Chief Legal Officer and Secretary at Boralex Inc. He also held the position of Vice President Business Development at Boralex Inc. from June 2017 to March 2018. During his career, Mr. Aird has acted in multiple transactions and financings which value has reached more than $2 Billion, both in Canada and internationally and, has acquired an unparalleled experience in mergers and acquisitions, financing, securities and corporate governance sectors. His years in the business have given him significant experience and understanding of the corporate world by being in contact with entrepreneurs, founders, executives of large and medium-sized corporations, operators, financial advisors as well as board of directors’ members. Since April 2018, Mr. Aird is a lawyer at Séguin Racine, Avocats.

Marc-André Aubé

Marc-André Aubé holds since January 2017 the position of President and COO of Walter Surface Technologies, a leader in surface treatment technologies established in 7 countries in North America, South America and Europe. He oversees the company’s strategic corporate direction with a focus on global expansion. Before joining Walter, Mr. Aubé was, from May 2007 to January 2017, President and Chief Operating Officer of GardaWorld Protective Services. He also has experience in various industry sectors including chemical products with Nalco Canada, oil and gas with Petro-Canada, and finance with the Caisse de dépôt et placement du Québec and Scotia Capital Inc. Mr. Aubé is a CFA and also holds an MBA from the HEC Montréal and an engineering degree from the Montréal Polytechnic School.

Patrice Boily

Patrice Boily is currently Chief Executing Officer of Lune Rouge 360 since January 2017 after he joined it as a consultant in January 2016. From May 2003 till June 2014, Mr. Boily was strategic advisor, Cash Services, Canada and United-States, for the multinational Garda World Security Corporation. Previously, he held the position of Chief Operating Officer for the same corporation. He has extensive North American experience in the security field. Patrice Boily is an industrial engineer graduated from the École Polytechnique of Université de Montréal. He has over 25 years of experience in operations management, specializing in business process reengineering. Prior to joining Garda, Mr. Boily served as Vice President of Operations for Touchtunes Digital Music. Prior to that, he led the operations of Dentalmatic and Discreet Logic.

Alain Bureau

Alain Bureau is currently President and Chief Executive Officer of Toachi Mining since January 2018, a mineral exploration company listed on the TSX Venture Exchange. Alain Bureau was trained as an officer in the Canadian Armed Forces and holds a Bachelor of Engineering degree from Royal Military College of Canada. Mr. Alain Bureau is a member of the Ordre des Ingénieurs du Québec. Mr. Bureau has over 15 years of mining and construction experience in Canada and Latin America. In the past, he has been involved in major international projects such as Pinos Altos Mexico, La Ronde, Raglan, Altonorte, Izcaycruz, Yauliyacu and Escondida, the largest copper mine in the world, located in Chile. He has also worked in Peru on mining projects, as well as for several major Canadian mining companies of international scale. Mr. Bureau was also National Construction Manager in Venezuela and in the Dominican Republic for the Canadian engineering and construction firm Dessau-Soprin International. From November 2006 till December 2016, Mr. Bureau acted as a director and President and Chief Executive Officer of Pershimco Resources Inc. (now Orla Mining Ltd.).

Louis Doyle

Louis Doyle is the Chief Compliance and Security Officer (CSO) of Terranueva Pharma since May 2018. Mr. Doyle has over 30 years of experience in the capital markets with expertise in operations management, stock market listing and governance problem resolution. Since January 2016, Louis Doyle is actively engaged as a Executive director of Québec Bourse Inc., an association regrouping Quebec based listed companies and other market stakeholders. Since December 2015, Mr. Doyle, also holds the position of President at Doyle Gestion Conseils Inc., a company providing consulting and administrative services to private and public companies. From October 1999 to December 2015, Mr. Doyle was Vice President, Montreal, of the TSX Venture Exchange. In this capacity, he was responsible for all business development and listing activities for Quebec and the Maritime Provinces. Until his departure from the TSX Venture Exchange, he was Chair of the Registration Committee, a member of the Policy Committee and also responsible for the TSX Venture Exchange mentorship program at a national level. Louis Doyle is also a director of Abitibi Royalties Inc., a corporation listed on the TSX Venture Exchange.

Francisco Perez Jr.

Francisco Perez Junior, the founder and COO of Terranueva, brings 15 years of experience in operations management to the company, including specialized expertise in policy integration, certification, and technology integration. A programmer analyst by training, Mr. Perez Junior has a solid grounding in preventive management techniques, which he has used throughout his career to tackle issues affecting operational fluidity. He also acquired valuable experience in human resources, logistics management (shipping, customs clearance, support), and administration.

Raphael Percopo

Rafael Percopo draws upon his nearly quarter-century in the generic pharmaceutical industry to oversee quality assurance and certification at Terranueva. His QA experience leaves him eminently qualified to ensure best practices are implemented at Terranueva, and to direct product development at the clinical trial phase. In addition, the Concordia University chemistry graduate has acquired valuable skills in workforce training and development. Mr. Percopo has held several key positions in the course of his career, including Pilot Plant Manager at Pharmascience’s scientific affairs division and Production Director at Odan Laboratories and Pangeo Pharma. He has also worked in quality assurance, validation, and engineering at a number of other companies.

Discover Our next subject

Subscribe to our newsletter Stay up to date

We are looking forward to updating you on our progress and keeping you informed about our next milestones in the cannabis industry. Sign up to receive news about us and information about the industry.